Sitara Shefta is the Co-Founder & CEO of Pretty Cool Games, a game development studio crafting original new IP.
Prior to this, Sitara was the CEO of No Brakes Games, the developers of the Human Fall Flat franchise, where she established the studio leading Studio Direction, Game Direction and Production Management. Over the years she has contributed to a number of beloved AAA and Indie titles as an Award-Winning Developer.
Sitara also serves on the TIGA Board of Directors and the BAFTA Games Committee.